What Everyone Must Know About the Brain Drain Myth in Michigan
by Eric Cedo
October 23rd, 2007 in Careers, Companies, Creative, Jobs, Newsletter, Talent, The Young Entrepreneurs Issue
It’s been over a month now since Volkswagen announced it was departing Michigan for suburban Washington D.C. Upon hearing the news, I was saddened - another big company leaving the state. Then I learned that VW’s relocation was to “attract even more talents, more creative people, more motivated people” than what they found in Detroit. The CEO, Stefan Jacoby, noted specifically that he expects an easier time attracting young professionals to Virginia.
I went from sad to mad.
As a Michigan young professional and CEO of BrainGain Marketing - a company that employs young, creative minds - I can’t imagine a more inventive and motivated workforce than from the vast bank of talent available locally. When given a valid reason (i.e. an exciting career option at a cool company and not in manufacturing), many young professionals choose to stay here and make our state a better, more interesting place to live and work.
Since we’ve been publishing MiLife MiTimes, I’ve enjoyed the privilege of traveling across Michigan, meeting amazing young people doing incredible things in their communities. I found a group of young men at a Houghton engineering company who not only love their jobs, but love the fact that they can go skiing on their lunch break. Then there are the numerous visits to organizations like the Muskegon Young Professionals, the Grand River Connection in Lansing, and the Kalamazoo Area Young Professionals with dynamic, committed leaders like Callie Gaines. Each group is filled with those excited to share great stories of their city’s emergence.
A little closer to home, I spent the previous 2.5 years of my life working with CreateDetroit, a non-profit dedicated to attracting and retaining creative class talent in Detroit. During that time I met hundreds, if not thousands, of young professionals choosing to stay right here. Many with a mission to make Detroit a great place now and for generations to come.
People like Brian Boyle, founder of Issue Media Group, publishers of Model D, metromode, Capital Gains and Rapid Growth - each dedicated to telling the alternative narrative of positive developments in places like Detroit, Lansing, Ann Arbor and Grand Rapids.
Emerging leaders like Christianne Sims of Detroit Fusion who have visions of connecting young professionals throughout Southeast Michigan. Solid business minds like Jason Huvaere of Paxahau who not only built an electronic music production company from the ground up, but also took the internationally renowned Detroit Electronic Music Festival from struggling to thriving.
And while VW announced its departure (with all 150 of their employees), global leaders like Google are choosing to call Michigan home because of the amazingly creative and motivated young talent pool. Google expects to fill more than 1,000 positions at their Ann Arbor location which houses the company’s vital AdWords division.
Another great example of an innovative company choosing to stay and grow in Michigan is found at Campbell-Ewald. The advertising giant has transformed itself from a regional auto-industry agency to a national powerhouse, landing accounts for the US PostalService, US Navy, Alltel Wireless, Kaiser Permanente, and Ghirardelli Chocolate by using Detroit’s industrial strength in its overall branding strategy.
From Borders global headquarters in Ann Arbor to ePrize in Pleasant Ridge (who by the way is hiring close to 400 new young professionals over the next five years) to Stryker in Kalamazoo, the list of profitable businesses finding Michigan to their liking goes on and on.
In short my opinion is this: The future for Michigan is bright no matter what Volkswagen and the traditional media outlets would have you believe. New companies are sprouting up in our core cities and beyond. Downtown living is taking off like never before. Creative companies with a real eye for talent are choosing to start-up or relocate in Michigan.
And listen. Every state has a brain drain problem. It’s called early-20s and the desire to experience new places, new adventures. But many of our young people soon return to their friends, their family and their home state. After all, in Michigan, the quality of life is high while the cost of living is low.
With lakes, beaches, mountains, cities, parks, trails, shopping, culture, creativity and great people, Michigan can truly compete with any state in the union.
Comments
E. Cedo writes:
December 9th, 2007 at 8:50 pm
I appreciate your comment. I believe that it is almost a right of passage to send away our “brightest and best” to go and experience the world. Many young people that leave do come back once it’s time to settle down and raise a family. However, for those YP’s that stay the opportunities to make real impact and be a “big fish in a relatively big pond” is huge. Feel free to contribute your stories to the site.
Also, we do a feature called “there and back” about people that have left the state and returned to find great opportunities in Michigan. Let us know if you are interested in being considered for the feature.
Jeff Widen writes:
December 9th, 2007 at 8:50 pm
While I can appreciate the need to try to keep young creative folks from leaving the state, I think you’re limiting your goals by only directing your cause towards the young (as you say, people in their early 20’s). There’s tons of creative talent found in people of all ages - many experienced (older) Michiganders find themselves with loans and family obligations that keep them in ordinary jobs - where can we find to positions where we can better express ourselves? By seemingly limiting the “ability to be creative” to the young, what message are you giving older people who feel alienated, and younger people who feel they have 10 years of “worthwhile creativity” until they themselves are “past it”
Brian writes:
December 9th, 2007 at 8:51 pm
Eric (and others),
I think you’re either missing the point or just hopefully ignoring it. Places like Austin, Atlanta, Seattle, San Francisco, San Diego, and even Chicago offer a business environment that currently Michigan cannot come close to matching. While I’m sure there are many talented and creative people there it’s not even close to the same scale. For every one interesting company you can point out in Michigan, there are tens or hundreds in other regions. The talent pools in those regions are also much larger. And while they may have more competition, this usually ends up being a positive trade off. Regions like that also develop an ecosystem of investment and business creation that helps maintain their vitality. If Michigan wants to become a vibrant, growing economic region it needs to recognize this. Michigan may well have low cost of living, good transportation, good weather (ok, that’s a matter of opinion I guess) and a strong educational system, but it’s still not attracting people or businesses.
And for what it’s worth, I don’t believe that this is a “early 20s” thing. I am someone who grew up and went to school in Michigan and then left the state for a job. While change may have been a small motivator at first, for most of us it was, and continues to be, about the job opportunities. Of all of my classmates and friends who did the same (we are all in our 30s now with families), I can think of only one who moved back.
E. Cedo writes:
December 9th, 2007 at 8:52 pm
Brian,
I understand what you’re saying about other regions and their respective talent pools. I’m not trying to compare Michigan cities to any other city. I’m simply saying that while most people (like yourself) find little reason to hope for Michigan’s resurgence, many of us (especially those of us that didn’t leave like you did) are very optimistic about our futures here. I’m 33 years old, have started my own company and in less than one year I have an amazing staff of young talented and passionate young people excited about making a difference in Detroit and the State of Michigan. I have a stack of resumes in my inbox every day from people wanting to work for us…not just because of the company but because they want to stay in Detroit. If my story doesn’t convince you then consider this.
The Detroit Regional Chamber anticipates about a 1% increase in job creation this year. At first glance one might think “wow, what a paltry number”. But what we have to look at is that while the state has lost nearly 250,000 in manufacturing we have nearly entirely replaced those jobs in the service and white collar ranks. It’s addition by subtraction.
Michigan’s current economic woes are largely based on the erosion of the manufacturing sector, no one questions that fact. But life often comes from death. While some are leaving the state, many or most are not only staying but starting new businesses, and developing new industries.
I guess it’s hard to understand the under current of what’s happening here in Michigan if you aren’t here and you can’t see it for your own eyes. Feel free to call me the next time you’re in town and I’d be happy to give you plenty of reasons for optimism.
Regards,
Eric Cedo
Publisher MiLife MiTimes
and Unabashed Michigan Cheerleader
Allison writes:
December 9th, 2007 at 8:53 pm
Thanks for your great article, it heartens me to see the spirit and energy in Michigan’s young professionals. I work in the nonprofit sector and am very excited about being a part of one of the fastest growing sectors in the state that offers the opportunity for many young professionals to be civic leaders. If we can re-evaluate and improve the primary industries in our state, Michigan is very promising and I’m proud to work with leaders who will make it great.
Add Your Response
Enter AIGA's Celebrate Michigan Poster Design Contest.
The Career SociaList
by Nettie Boivin
Looking for a job? This is one area where social networking shines in making life a lot easier. Here are 10 sites that will help in the "It's all about who you know" department.
The Creative SociaList
by Nettie Boivin
From DIYers to graphic designers, these sites bring you unprecedented access to artists, photographers, designers and their work in Michigan and around the globe.
The Music SociaList
by Scotter Bragg
Radio has given way to iTunes and MySpace - and bands and fans benefit with more music offerings than ever before.
The Green SociaList
by Scotter Bragg
Green is a movement. Green is a new way of living. And green is all over the internet. Here are our favorite sites that connect you to eco-friendly friends and resources.
The Entertainment SociaList
by Bradley Gula
If an exciting night means paper football and a Designing Women marathon, social media is here to help.
- Sonic Drive-In to Debut in Grand Rapids, Michigan
- Michigan Snowfall Tops Average This Season
- Downriver Sonic Opening Soon in Southgate, Michigan
- Rothbury Music Festival to Launch at Lake Michigan Double JJ Resort
- New York Times on Detroit's Revival
- The 10 List - Coolest Gifts Made in Michigan
- Michigan Is for Gay Lovers
- Miss Michigan Gina Valo Reigns at Google
- Southeast Michigan Cities Approaching Seasonal Snowfall Records
- What Everyone Must Know About the Brain Drain Myth in Michigan
- jame: thank you
- Yee-haw!: in March, MiLifeMiTimes’ Nikki Stephan wrote candidly about the event — dubbed...
- jpfeffer: Thanks for the comment and information, David. It is definitely worth weighing all of your...
- Benny: When is this place gonna open already!!?!?!??!?!?!
- Heather Carmona: This is a great list! Thanks for sharing. I participated in the Green Street Fair...












Jennifer writes:
December 9th, 2007 at 8:49 pm
Great article, Eric. I am one of the young people who has chosen to remain in Michigan out of love for this state and the people here. As the article points out, I was a 20-something who moved away to Chicago, and shock….I came back here within a couple years. Don’t get me wrong, Chicago was great. But, friends, family and the diverse beauty and interesting culture of this state called me back, and I’ve never regretted it. In the last five years, I’ve had two other friends return home to Michigan as well–one from California and the other from Florida. All of us have found that the grass isn’t always greener oustide of Michigan.